Community Coffee
Responsibilities:
- Online Strategy
- Experience Design
- Information Architecture
- Creative Direction
- HTML, CSS
- jQuery flavor Javascript
As Creative Director for Netcom, I guided the re-development of this business's online presence. The brand has been an offline success for over 85 years, but their first forays onto the Internet lacked passion.
Our strategy focused on re-establishing the brand pillars into a scheme for visual information, layering in artifacts of its rich history and simplifying the user experience. Post launch tracking saw an 300% increase in online sales.
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