Lotterywest : My Little Moment
Responsibilities:
- Online Strategy
- Experience Design
- Digital Creative Direction
- Online Media Strategy
- Rich Media Development
The physical aspect of scratching a ticket to win immediately inspired a website and series of online ads that encouraged users to 'scratch' the screen and engage with the characters. We developed a flash based website and launched with the largest online media blitz in Western Australia's history in tandem with traditional ads.
The Scratch'n'Win line of instant win tickets underwent an entire rebranding and campaign direction by our whole agency.
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