Josh Bernard Digital.Experience.Creative

Woman's Hospital


  • Online Strategy
  • Experience Design
  • Information Architecture
  • Creative Direction
  • jQuery flavor Javascript

Assignment: create a regional online destination for woman's health. The approach executed involved creating a new online identity with audience based organization of information all centered around a single idea, "Woman's hospital, for you, by you." The initial phase of the project was a redesign and build of the hospital's base site with an introduction to a feature, "my womans", a personal health journal/calendar/sharing tool used to promote greater communication between patients and the hospital.

The second phase was an extension of this personal section. TV, Radio, and web segments were created around a fictional couple as they went from pregnancy to child birth. Users were able to vote on outcomes such as names and boy/girl. The program was a extreme success, doubling users every week.

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