Network 10
Links:
Play with the Banner AdResponsibilities:
- Experience Design
- Digital Creative Direction
- Flash Build
- Media Negotiations
To promote the launch a new mock news show,The 7PM Project, we created an ad that allowed users to have their own go with the news. By using a full page overlay ad that allowed users to literally write all over the news. Interaction rate was a wopping 22.5%, the highest performing ad on the network for the year. Awarded a bronze at the London International Awards
--------------------- info break -----------------------